Past Responsibilities

Search Engine Optimization

  • Manage Google and Bing Webmaster Tools
  • Evaluate on page SEO and apply improvements
  • Research evolving seo techniques
  • Create site maps
  • Monitor search engine placement and identify problems and opportunities

External Listings and Sites

  • Create Google+ and Google places and assure they are synced
  • Research new opportunities for external links and exposure
  • Resolve issues with conflicting data between external directories

Domain Administration

  • Research new domain names as they relate to SEO
  • Purchase domains for new and affiliate practices
  • Transfer domains and resolve issues with previous registrars
  • Assure domains are renewed

Google Analytics

  • Add sites to Google Analytics and assure relevant data is imported
  • Sync Analytics with Adwords and Google Webmaster Tools
  • Assist Marketing Analyst with reports

Adwords Administration

  • Keyword research
  • Create Google Adwords campaigns
  • Monitor adword performance and make necessary changes to increase patient volume
  • Create or recommend landing page content for adwords
  • Establish landing pages for specials and promotions
  • Track return on investment through whisper numbers etc.

Update Practice Websites

  • Update practice website content as needed (bios, services, events)
  • Monitor for broken links and issues and correct

Create New Practice Websites

  • Create new website based on thumbprint
  • Add content as defined by survey
  • Make changes to thumbprint as required for different color schemes etc.
  • Resize and optimize images

Other Skills: Intermediate knowledge of XHTML, css through css3, ability to modify existing javascript and jquery files, basic knowledge of MySQL, advanced video editing, basic understanding of Flash, Intermediate Photoshop and Illustrator skills, understanding of Google Analytics, SEO techniques and Google Adwords, Experience with Microsoft IIS, FTP